Why You Should Use Email Marketing

Why You Should Use Email Marketing

Why Your Business Should Use Email Marketing

You may have heard that email marketing is one of the most effective marketing strategies. This may make you wonder why you should use email marketing for your business. Over the years, marketing strategies have changed. However, one marketing strategy that nearly every business has benefited from year after year is email marketing. Businesses often find that email marketing has generated the highest ‘Return Of Investment’ (ROI) than any other strategy they have implemented.

More than of the world’s population uses email. It is predicted that around 319.6 billion emails are sent every day. Over half of these emails are work or business-related. Email marketing is a huge and popular way to connect with people. If you think about it, who do you know who does not have an email address? Email marketing is a massive part of our lives and is ever increasing.

Emails don’t just get used by businesses, but also peoples families and close friends to keep in contact with each other. This gives companies a personal method to reach their audience directly. Messages from family and friends will sit next to email updates from your company. Businesses use this personal touch to their advantage, and with the knowledge of who and what their target audience wants, they personalise their emails to fit their needs. This explains why email marketing is most effective when it is personalised.

With the majority of consumers checking their emails every day, it is a no brainer that all businesses should take advantage of using email marketing to promote their brands effectively. Listed below are some of the benefits of using email marketing.

Why You Should Use Email Marketing: Larger Reach 

When you think of platforms that reach large audiences, the immediate platform that comes to mind is social media. However, you will find that emails have a much larger reach and connect with more target audiences. Whilst this may come as a surprise at first, think about what you have to do as part of the process of signing up to each social media platform or website. When you are signing up for anything online, you are asked to enter your email address for security purposes, and also for marketing purposes, to send you offers, or notification.

 

Personal And Customisable 

Segmentation of audiences into mailing lists is key to targeting your different audiences effectively. Each mailing list will be sent a different, tailored email message that will be designed and worded to resonate with the specific target audiences. Segmenting and personalising emails into different audience groups helps generate more revenues. Marketers have seen that using segmented campaigns have helped to increase revenues.  

The way in which you write on an email, compared to social media posts to reach your audience is completely different. When you write a post for one of your business’s social media channels, you address your potential customers like you are talking to them as a whole and all at once, for example, “Hi everyone, we have some special offers that everyone will enjoy!!”. However, on emails, as you can target each member of your target audiences directly as you will be able to make each email personal to each subscriber.

Marketers will add personal features to emails such as the name of the person to whom the email is being sent, send specific topic emails to certain members on your list, and eventually arrive privately in their personal inbox.

Including the name of the recipient in the subject line would make it more likely that the email will be opened.

Business emails have the misconception of being SPAM. However, the emails’ personalisation can be used thoughtfully to build trust and loyalty in your brand.

Email marketing campaigns are important for building relationships with new customers, existing customers, leads, and previous customers as it gives you a chance to speak directly to them on a personal level. You want your email to be like a text message in their inbox, at a time that is convenient for them. Be friendly and personable. You will not be invading their space or wasting their time if you have chosen your message and your recipient wisely.

 

Delivers Your Message 

If given the option between adding a subscriber to your email list or gaining a new Facebook follower, a marketer would often choose the email subscriber. The reasons for this are listed below:

 Most emails get delivered to the intended recipient’s inbox, whereas only a tiny amount of Facebook followers will actually see your posts in their newsfeeds. This is because Facebook limits the number of times your posts appear in the newsfeed. However, as emails are sent directly to the recipient, if you send an email campaign to 10,000 subscribers, at least 9,000 of them will receive it in their inbox.

Social Media platforms are used more to increase brand awareness and make a business more well-known to non-specific audiences. Email is more effective with targeting and letting customers with interest in your business know about what’s going on in your business. Every customer that receives an email from a business would have had to consent to the business sending them information beforehand. This consent would ensure that your emails are not seen as SPAM as this goes against strict laws and regulations. Also, subscribers’ consent would make sure that the business’ emails do not go to waste.

 

Generates More Traffic

Producing great content can be such a satisfying feeling, but figuring out how and where to post it can cause stress.

Sending your content in an email to your customers can help increase traffic to your business and improve your SEO. You will also be able to track who opened your email through analytics and track engagement to your brand and your site.

 When you create an email campaign for your business, ensure you link to your content on your site through a call to action (CTA) to increase click-through rates and so readers can easily click through to browse your site. 

 

Economic And Cost-Effective 

Email marketing is effective, easy and inexpensive, this is one of the main reasons for why you should use email marketing. Email marketing allows business owners to reach a mass number of consumers at a rate of nearly nothing per email.

Small-business owners on a budget make it a better choice than traditional commercial marketing channels such as radio, Television, or direct mail. Even with the explosion of new social media platforms and technology that enables you to access new social networks on mobile devices, such as Facebook, Instagram and TikTok, marketers keep coming back to email.

Compared to traditional marketing efforts, such as billboards, printing, broadcasts, postage etc., it can be both costly and time-consuming for your campaigns. With emails, you can still create the same content and imagery, plus you will have the added benefit of being able to guide recipients directy to your website.

With the correct management of an email list, you will be able to achieve costs benefits and a return on income due to the the close relationship you will have established with the recipients. Email marketing leads to higher response rates, which could lead to getting positive responses and leads quicker and at lower unit costs.

How Can Bark Street Digital Assist 

Bark Street Digital has a team of highly experienced IT and digital marketing strategy experts who are willing to help you. We understand that many businesses may be wondering why you should use email marketing, so we offer advice and support on your upcoming campaigns. If you would like one of our marketing experts to help run your email marketing to your blogs, get in touch today by calling 01204 263028 or completing our Contact Us form. 

We have experience in both b2b marketing and b2c marketing. If you would like to find out more about how our email marketing strategy, our management services that could help improve your brand recognition and revenues, feel free to get in touch, and we will answer questions you may have.

You can find out more about the services we offer at Bark Street Digital by checking out Our Services page.

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A practical framework for why You Should Use Email Marketing

Useful content starts with a real customer question, not a target word count. The strongest pages explain the issue clearly, show practical judgement and help the reader take a sensible next step. That makes the work valuable for people first while also giving search engines and AI answer tools enough context to understand it.

Start with the customer and the commercial goal

Write down the specific customer you want to attract, the problem they are trying to solve and the action you want them to take. This prevents why You Should Use Email Marketing from becoming a disconnected task. Review the language customers use in calls, enquiries, reviews and search data. It often reveals concerns that a generic keyword list misses.

Next, define the commercial outcome. More traffic can be useful, but qualified enquiries, booked appointments, suitable applications or sales are clearer measures of value. Agree what a good enquiry looks like and make sure the page or campaign answers the questions that usually prevent that person from acting.

Build evidence and clarity into the experience

People need reasons to believe a claim. Use accurate service details, transparent explanations, relevant examples, genuine reviews and clear contact information. Avoid unsupported superlatives. If evidence is not available, explain the process and the standards used instead of inventing a result. This creates a more trustworthy experience and gives the content substance.

Structure also matters. Lead with a direct answer, then develop the detail under descriptive headings. Use examples where they improve understanding, connect related pages with useful internal links and remove anything that exists only to repeat a phrase. A reader should be able to scan the page and still understand its main recommendation.

Measure, learn and improve

Create a simple baseline before making changes. Record the relevant visibility, engagement and enquiry measures, then review them on a regular schedule. Look for patterns over time rather than treating a single week as a verdict. Where possible, compare lead quality as well as volume so growth does not come at the expense of relevance.

Improvement should be deliberate. Test one meaningful change, such as a clearer proposition, a stronger answer to a common objection or a simpler enquiry path. Keep what helps and document what you learn. Revisit the content when services, customer questions or evidence change. This approach keeps why You Should Use Email Marketing accurate and useful without chasing every short-lived trend.

Common mistakes to avoid

Do not copy a competitor's plan without understanding its audience, authority or budget. Avoid publishing vague content that could belong to any business, and do not hide the next step behind unnecessary friction. It is also important not to confuse activity with progress. A full calendar or a longer report is not valuable unless it supports better decisions and better-fit enquiries.

Finally, allow enough time to learn. Strong marketing compounds when useful pages, clear messages and reliable measurement work together. Review the strategy regularly, but do not abandon a sound direction because of normal short-term variation. The objective is a dependable source of visibility and demand that supports the wider business.