SEO and digital marketing blog
Practical advice on digital marketing to help you get more leads online.
13 Oct 2026
Marketing for accountants: how to attract better-fit clients
A practical guide to choosing the accountancy work you want, improving service pages and measuring enquiry quality instead of chasing more leads.…
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13 Oct 2026
Marketing for tradesmen: better enquiries, less wasted quoting
Help customers choose the right trade service, qualify work before a site visit and measure booked jobs instead of counting every phone call as a lead.…
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13 Oct 2026
Restaurant marketing: a plan for quieter weekday tables
Choose one quiet service, create an offer that protects margin and remove booking friction before spending more on restaurant advertising.…
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13 Oct 2026
Ecommerce conversion: fix product pages before buying more traffic
A step-by-step product-page audit for small online shops, covering product information, delivery costs, checkout testing and a sensible measurement plan.…
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2 Oct 2026
What Is GEO? Generative Engine Optimisation Explained
What is GEO? Generative engine optimisation helps your brand get mentioned in AI answers from ChatGPT, Gemini and Google AI Overviews. Here is how it works.…
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1 Oct 2026
What Is AEO? Answer Engine Optimisation Guide
What is AEO? Answer engine optimisation helps your content appear as the direct answer in featured snippets, voice search and AI Overviews. A practical UK guide.…
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30 Sept 2026
GEO vs SEO: What Is the Difference?
GEO vs SEO explained. Learn how generative engine optimisation differs from traditional SEO, where they overlap and how to plan for both in 2026.…
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29 Sept 2026
How to Rank in ChatGPT and Google AI Overviews
Practical steps to help your business appear in ChatGPT answers and Google AI Overviews, from answer first content and schema to brand mentions and reviews.…
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27 Aug 2025
LLM SEO - Optimising Content for AI Search
Bark Street Digital offer assistance in LLM SEO to help your business get mentioned within AI Search. Contact us today…
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What topics does the Bark Street Digital blog cover?+
Our blog covers SEO, website design, content marketing, social media, AI search optimisation and practical digital marketing advice for business owners. We write for people who want to understand what works and why, without jargon. Many articles are aimed at specific sectors, such as trades, professional services and local businesses.
Can I use the advice in your articles myself?+
Absolutely. Our articles are written so that business owners can put the advice into practice themselves. If you would rather have experts handle it, or you want a second opinion on what to prioritise, you can contact us for a free, no obligation conversation about your website and marketing.
How can I find out what would work for my own business?+
The best way is to talk to us. Call 01204 263028 or send an enquiry through the contact page with your website address. We will take a look at your site and how your customers search, then give you practical, honest recommendations tailored to your business.