Search Engine Marketing Consultant : The Benefits of Outsourcing

Search Engine Marketing Consultant : The Benefits of Outsourcing

What does a search engine marketing consultant do?

 

The search engine marketing consultants at Bark Street Digital are experts in developing a strategy to boost your company’s online presence.

Firstly, we utilise technical SEO (search engine optimisation) methods to increase your website’s position in search results. Our SEO consulting work is not a rapid process; however, it creates sustainable results.

We also use paid SEM (search engine marketing) friendly methods to attract organic traffic to your website. This requires slightly more investment as PPC (pay per click) advertising requires an advertiser to pay a fee every time the ad is clicked. Nevertheless, this paid search model allows companies facilitates a return on spend as the site is consequently seen by many more potential customers.

SEO and PPC are very effective online marketing tools and are complementary to each other. Therefore our search engine marketing consultants like to use them concurrently.

 

How Do We Do This?

 We have big goals for our clients so it is important to put action plans in place through a marketing strategy.  

Firstly, we complete an SEO audit. This process ensures that we have insight into where your online marketing strategy is working well and where it requires some additional work. 

We fulfil our SEO and SEM aims by conducting keyword research prior to completing our content marketing. This ensures that the content will benefit the website rankings and be relevant to your product or service. 

Also, through link building, we aim to get other websites to link back to our client’s websites. Generally, we do this via content marketing by our search engine marketing consultants. 

Moreover, we boost our client’s online presence by ensuring that their website is efficient and customer friendly. Some clients may require a website to be built whilst others may just require a redesign of certain pages, such as landing pages.

 

Our Fees

 

Although digital marketing services may initially seem a nonessential expensive, it is important to consider all of the benefits. 

By employing a search engine marketing consultant to produce SEO friendly content, your webpage will rise higher in search engine rankings. Through this, more organic traffic will be driven to your website. The traffic itself will be well-suited to the product or service as the website will be placed on the relevant search engine results pages. 

Consequently, you will be able to cut advertising costs and save on the money which would have otherwise spent on google ads. 

Ultimately, you will make a return on the money spent on marketing via the increase in online traffic and the resulting sales increase. 

We offer a number of packages, these include:

 

The SEO Starter Package – this starts at £350/month and includes SEO services, the provision or 6 SEO content templates per month and a monthly performance meeting. 

The Standard SEO Package – this starts at £750/month and includes a website redesign, SEO services, 4 pieces of SEO content per month and a monthly performance meeting. 

The Premium Package – this starts at £1,000 per month and includes a range of services such as, a website redesign, SEO services, 5 pieces of SEO content per month, a monthly performance meeting, 3 social media posts per week and a conversion rate review every 6 months.

 

Why Choose Bark Street Digital?

 

Bark Street Digital are a digital marketing agency who specialise in developing your company’s online presence through the provision of a number of different marketing services. 

Whether your company requires web design services or would be aided from the provision of SEO friendly content from our writers, the team can be relied upon.   

Our client testimonials speak for themselves and show how the SEM consultants are adaptable across all types of businesses. If you would like to find out more about a strategy which could work well for your product or service, contact us via our free chat facility.

 

 

Get in Touch

01204 236028

Open Hours

08:30 – 16:30 

Monday- Friday

Our Office

4 Bark Street East

Bolton, BL1 2BQ

What we Do

SEO

Web design

Social media management

WordPress management

A practical framework for search Engine Marketing Consultant : The Benefits of Outsourcing

Search behaviour changes, but the underlying job stays consistent: make it easy for the right person to find, understand and trust the most relevant answer. That requires sound technical foundations, clear page intent and genuinely useful information. Rankings alone are not the finish line. The page must also help a visitor decide what to do next.

Start with the customer and the commercial goal

Write down the specific customer you want to attract, the problem they are trying to solve and the action you want them to take. This prevents search Engine Marketing Consultant : The Benefits of Outsourcing from becoming a disconnected task. Review the language customers use in calls, enquiries, reviews and search data. It often reveals concerns that a generic keyword list misses.

Next, define the commercial outcome. More traffic can be useful, but qualified enquiries, booked appointments, suitable applications or sales are clearer measures of value. Agree what a good enquiry looks like and make sure the page or campaign answers the questions that usually prevent that person from acting.

Build evidence and clarity into the experience

People need reasons to believe a claim. Use accurate service details, transparent explanations, relevant examples, genuine reviews and clear contact information. Avoid unsupported superlatives. If evidence is not available, explain the process and the standards used instead of inventing a result. This creates a more trustworthy experience and gives the content substance.

Structure also matters. Lead with a direct answer, then develop the detail under descriptive headings. Use examples where they improve understanding, connect related pages with useful internal links and remove anything that exists only to repeat a phrase. A reader should be able to scan the page and still understand its main recommendation.

Measure, learn and improve

Create a simple baseline before making changes. Record the relevant visibility, engagement and enquiry measures, then review them on a regular schedule. Look for patterns over time rather than treating a single week as a verdict. Where possible, compare lead quality as well as volume so growth does not come at the expense of relevance.

Improvement should be deliberate. Test one meaningful change, such as a clearer proposition, a stronger answer to a common objection or a simpler enquiry path. Keep what helps and document what you learn. Revisit the content when services, customer questions or evidence change. This approach keeps search Engine Marketing Consultant : The Benefits of Outsourcing accurate and useful without chasing every short-lived trend.

Common mistakes to avoid

Do not copy a competitor's plan without understanding its audience, authority or budget. Avoid publishing vague content that could belong to any business, and do not hide the next step behind unnecessary friction. It is also important not to confuse activity with progress. A full calendar or a longer report is not valuable unless it supports better decisions and better-fit enquiries.

Finally, allow enough time to learn. Strong marketing compounds when useful pages, clear messages and reliable measurement work together. Review the strategy regularly, but do not abandon a sound direction because of normal short-term variation. The objective is a dependable source of visibility and demand that supports the wider business.