How to increase your website conversion rate

How to increase your website conversion rate

 

Getting online traffic to your business website is great however, if that traffic does not convert from website visitors into customers that are actively purchasing your products or service, it is almost useless.

Website conversion rates are simply the percentage of website visitors that take a desired action, in some cases the desired action is a purchase on the business website. However, there are other types of conversions that can be made, such as filling out a form or clicking on an email address or phone number link on the website to contact the business.

 Boosting conversion rates can have a major impact on your business as it leads to higher profits and more customer engagement. 

Conversions can happen on homepages, product pages or even blog posts. Therefore, it is essential that you ensure that you are optimizing all web pages as well as any media you put out to receive the maximum number of conversions.

Below is a summary of how to increase your business websites conversion rate as well as the benefits that you will gain from doing this:

How to increase your website conversion rate: Methods

 

There are a variety of different things you can do to achieve a higher conversion rate, below are just some of the methods you can put into place to help:

 

• Remove unnecessary form fields – Having too many required fields on your website’s online forms can kill your conversion rate. This is because it makes it inconvenient for potential customers to send these forms as it provides an unnecessary amount of steps, just to enquire about a product or service. Therefore, you should take out all unnecessary form fields, leaving only the essential fields.

 

• Adding reviews and logos – Adding logos and reviews to your business website builds trust with potential customers. Reviews will put customers at ease as it will show that other visitors have used your services or products, leading to higher customer purchases. Every important page on your website should include logos and reviews.

 

• Make it easy for visitors to use your site – Websites that include too much information on their pages or have an excessive amount of links or graphics, can lose potential customers as the site can seem complicated and confuse visitors. Therefore, you should ensure that your landing page is clear and concise as well as being easy to navigate to increase your conversion rate as it will make it much simpler for visitors to convert.

 

• Add live chat to your site – Live chat is a fantastic opportunity to improve your customer support and the customer satisfaction ratings on your business website. Potential customers can gain instant answers to the questions that they have. Traditional customer service channels, such as telephone or email, can be slow if your customer service agents are overwhelmed, leading to potential customers leaving the site or becoming uninterested in the product/service which decreases your conversion rate.

 

• Offering a money-back guarantee – It is common knowledge that customers try to avoid risk as much as possible. They do not want to put their money at risk unless they are reasonably sure about what they will get what they paid for. A money-back guarantee can help to persuade potential customers to take the plunge therefore, improving your conversion rate.

 

• Strengthen your call to actions – A call to action, otherwise known as a CTA, is a way of telling your website visitors exactly what you want them to do. An example of this would be a ‘yes, I want my discount!’ button. This would be effective as it paints the offer in a positive light whilst taking them towards your online sale. Website conversion rates have increased by using this tactic.

 

• Creating blog posts – Posting frequent and consistent blog content on your website that drives entertainment and educational value will help to improve conversions and there is social proof for this happening. Regular blog posts correlate with increased attention from new customers. Business blogging helps to improve this rate as it helps to provide a space for advertising whilst providing content that readers may find interesting.

 

By incorporating the techniques that have been listed above, you should begin to see increased website conversion rate optimisation. This in turn, will lead to better profits for your business as more of the individuals that are browsing your website will begin to purchase your products/services.

Also, by using these methods your business will appear to be more professional as these techniques are similar to those that most large companies put into place.

Finally, not only will these techniques benefit your business, but they will also benefit website visitors and customers as they will find your website easier to navigate. They will also find your website much more engaging as more relevant information will be located on all critical pages.

 

How to increase your website conversion rate: How can Bark Street

Digital assist?

 

Bark Street Digital can provide advice on how to increase your conversion rate. We can also provide our assistance by developing your current website to help with your conversion rate optimization.

We can also set up Google Webmaster tools and Google analytics on your website, to help you gain more understanding on how you currently generate traffic, and what you can do to improve your website conversion rate.

We also offer SEO Services, Social Media Management, Web Design Services and support for your business’s digital marketing.

Bark Street Digital provide a different type of service, in that we like to get to know our clients.

If you would like some free initial advice on your marketing strategy, or if you require a quote for our services, feel free to contact us either by phone 01204 263028 or by email stacey@barkstreetdigital.co.uk

 

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A practical framework for how to increase your website conversion rate

A website should make a business easier to choose. Visual polish matters, but it must be supported by fast loading, accessible layouts, clear navigation, useful content and an obvious route to enquiry. Those principles remain valuable even when design trends, devices and publishing tools change.

Start with the customer and the commercial goal

Write down the specific customer you want to attract, the problem they are trying to solve and the action you want them to take. This prevents how to increase your website conversion rate from becoming a disconnected task. Review the language customers use in calls, enquiries, reviews and search data. It often reveals concerns that a generic keyword list misses.

Next, define the commercial outcome. More traffic can be useful, but qualified enquiries, booked appointments, suitable applications or sales are clearer measures of value. Agree what a good enquiry looks like and make sure the page or campaign answers the questions that usually prevent that person from acting.

Build evidence and clarity into the experience

People need reasons to believe a claim. Use accurate service details, transparent explanations, relevant examples, genuine reviews and clear contact information. Avoid unsupported superlatives. If evidence is not available, explain the process and the standards used instead of inventing a result. This creates a more trustworthy experience and gives the content substance.

Structure also matters. Lead with a direct answer, then develop the detail under descriptive headings. Use examples where they improve understanding, connect related pages with useful internal links and remove anything that exists only to repeat a phrase. A reader should be able to scan the page and still understand its main recommendation.

Measure, learn and improve

Create a simple baseline before making changes. Record the relevant visibility, engagement and enquiry measures, then review them on a regular schedule. Look for patterns over time rather than treating a single week as a verdict. Where possible, compare lead quality as well as volume so growth does not come at the expense of relevance.

Improvement should be deliberate. Test one meaningful change, such as a clearer proposition, a stronger answer to a common objection or a simpler enquiry path. Keep what helps and document what you learn. Revisit the content when services, customer questions or evidence change. This approach keeps how to increase your website conversion rate accurate and useful without chasing every short-lived trend.

Common mistakes to avoid

Do not copy a competitor's plan without understanding its audience, authority or budget. Avoid publishing vague content that could belong to any business, and do not hide the next step behind unnecessary friction. It is also important not to confuse activity with progress. A full calendar or a longer report is not valuable unless it supports better decisions and better-fit enquiries.

Finally, allow enough time to learn. Strong marketing compounds when useful pages, clear messages and reliable measurement work together. Review the strategy regularly, but do not abandon a sound direction because of normal short-term variation. The objective is a dependable source of visibility and demand that supports the wider business.