Do Google Business Profile Posts Help SEO?

Do I need to create a Google Business Profile profile for my business?

 

Creating a Google Business Profile profile and regularly posting on Google Business Profile (GMB) is one of the best things that you can do to promote your business online. Not only is a Google Business Profile listing free to create, but posting on Google Business Profile helps to engage potential customers and invite responses. Both of which are strong ranking factors on the search engine.

 A Google Business Profile post also directs potential customers to other areas of your GMB profile or website, the traffic from which will further boost your business’ SEO (Search Engine Optimisation).

 

So, if you want to improve your SEO score and improve your business’ ranking factors online, posting on Google Business Profile is essential. Having good ranking factors on the search engine comes from cooperating with Google, which can happen through your business’ GMB profile.

 Google’s focus is on providing people with the most relevant results for their Google search. Your website may just be the most relevant result for someone’s Google search, and posting on Google Business Profile will help to ensure that your Google Business Profile listing features at the top of search engine results pages (SERPs).

How to make the most out of your Google Business Profile profile

 

Connecting your Google Business Profile profile to other platforms that you use will improve the ranking factors of your GMB listing. For example, your Google Business Profile listing can be connected to your website, as well as your Facebook, Instagram, and LinkedIn profile. By connecting your Google Business Profile profile to these different outlets, your business’ credibility and therefore ranking factors for a Google search will be improved.

Not only this, but if it is easier for people to access your social media pages through your Google Business Profile listing, your social media following across the various platforms may increase. This will also be extremely beneficial for the advertising of your business’ products and services in the future.

 

Why should I be posting on Google Business Profile?

 

You can use Google Business Profile posts to your business’ advantage, to direct traffic to your website and its landing pages, and to increase your engagement with potential customers. Currently, very few businesses are posting on Google Business Profile on a regular basis. By taking advantage of the opportunities that having a GMB profile presents, you have a great opportunity to improve your website’s ranking factors and move up the local pack simply by creating Google Business Profile posts on a regular basis.

Additionally, it has been found that potential customers click on GMB posts, and the relevant call to action buttons (CTA buttons) included in these posts most of the time. Taking the time to create relevant posts and showcasing your products and services will, therefore, almost undoubtedly boost traffic and bring more potential customers to your website after a simple Google search.

In other words, due to the small number of businesses currently posting on Google Business Profile regularly, by creating GMB posts, you could potentially outperform your local competitors and business owners and appear at the top of local search results.

 

How do Google Business Profile posts work?

 

Creating Google Business Profile posts gives you the opportunity to appeal to potential customers via your GMB profile and GMB listing. Things that you could post to your business’ GMB profile include special offers, information about new products and services, event posts, a blog post, or information about how potential customers could reach out to you, including your business’ contact details.

Any posts that you create will feature on your Google Business Profile listing when people look at local search results on their search engine. Your posts will appear in chronological order at the bottom of your GMB listing, which potential customers can then scroll through.

 

What should I post to my Google Business Profile profile?

 

One of the most useful types of posts you could use to improve the volume of sales of your products and services could be a post showcasing your products and services and any special offers that you have currently available.

There are a number of things that you could do to improve this type of post. Firstly, you could create a post showcasing an offer that is currently available for your products and services in exchange for an email address or phone number. This will not only result in more potential customers visiting your site, but it will also expand your contacts or mailing list for marketing opportunities in the future.

You can also improve the reach of your Google Business Profile posts by posting on a regular basis. This will move your GMB listing up the local pack and help you to reach more potential customers. If you have a lot of offers available, save yourself a lot of valuable time by creating a template for this type of post.

Another type of GMB post that will help to improve SEO is a post updating your potential customers. This is particularly important for local businesses. Updates that you post about could include new products and services that are available, a change of your business’ opening hours, or a change of your business’ contact details.

When posting an update about your business, it is important to include your business’ location. With many people now using Google search and Google maps to find local businesses, this will certainly help to rank you higher in local search results.

Event posts are another good type of GMB post to make. Not only are these types of posts a great way to inform potential customers about any upcoming events, but it is also a great way to collect contact information from potential customers for future marketing.

Allowing people to leave customer reviews on your Google Business Profile listing will also improve your SEO. Responding to customer reviews will also help with this. Not only are customer reviews valuable in enabling potential customers to learn about your business, but they are also valuable in helping Google to rank your website higher on their search engine. Customer reviews are a particularly important tool for local businesses.

Local search results on Google are based on the relevance, prominence, and distance of the business from the searcher’s current location. Following a local search, Google’s algorithm may decide that your business is the most appropriate result to show for that person’s search. Having more reviews on your Google Business Profile page will improve your business’s prominence in the local area and will therefore improve your business’ local ranking on search engine results pages.

How can Bark Street Digital assist?

 

Bark Street Digital are a firm of experienced IT and digital marketing experts. Our current clients benefit from increased profitability due to their improved visibility on GMB posts, achieved through use of our SEO specialists. We have assisted in the improvement of online visibility for our clients by providing services such as SEO audits and social media management.

 We understand that when it comes to marketing, one size does not fit all, which is why we offer bespoke packages to suit each business’ needs at competitive prices. Have a look at our services page to find out how we can assist.

If you have been left wondering ‘do Google Business Profile posts help with SEO?’, or if you require a quote for our services, feel free to contact us either by phone call or the form below.

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A practical framework for do 'Google Business Profile' posts help with SEO

Search behaviour changes, but the underlying job stays consistent: make it easy for the right person to find, understand and trust the most relevant answer. That requires sound technical foundations, clear page intent and genuinely useful information. Rankings alone are not the finish line. The page must also help a visitor decide what to do next.

Start with the customer and the commercial goal

Write down the specific customer you want to attract, the problem they are trying to solve and the action you want them to take. This prevents do 'Google Business Profile' posts help with SEO from becoming a disconnected task. Review the language customers use in calls, enquiries, reviews and search data. It often reveals concerns that a generic keyword list misses.

Next, define the commercial outcome. More traffic can be useful, but qualified enquiries, booked appointments, suitable applications or sales are clearer measures of value. Agree what a good enquiry looks like and make sure the page or campaign answers the questions that usually prevent that person from acting.

Build evidence and clarity into the experience

People need reasons to believe a claim. Use accurate service details, transparent explanations, relevant examples, genuine reviews and clear contact information. Avoid unsupported superlatives. If evidence is not available, explain the process and the standards used instead of inventing a result. This creates a more trustworthy experience and gives the content substance.

Structure also matters. Lead with a direct answer, then develop the detail under descriptive headings. Use examples where they improve understanding, connect related pages with useful internal links and remove anything that exists only to repeat a phrase. A reader should be able to scan the page and still understand its main recommendation.

Measure, learn and improve

Create a simple baseline before making changes. Record the relevant visibility, engagement and enquiry measures, then review them on a regular schedule. Look for patterns over time rather than treating a single week as a verdict. Where possible, compare lead quality as well as volume so growth does not come at the expense of relevance.

Improvement should be deliberate. Test one meaningful change, such as a clearer proposition, a stronger answer to a common objection or a simpler enquiry path. Keep what helps and document what you learn. Revisit the content when services, customer questions or evidence change. This approach keeps do 'Google Business Profile' posts help with SEO accurate and useful without chasing every short-lived trend.

Common mistakes to avoid

Do not copy a competitor's plan without understanding its audience, authority or budget. Avoid publishing vague content that could belong to any business, and do not hide the next step behind unnecessary friction. It is also important not to confuse activity with progress. A full calendar or a longer report is not valuable unless it supports better decisions and better-fit enquiries.

Finally, allow enough time to learn. Strong marketing compounds when useful pages, clear messages and reliable measurement work together. Review the strategy regularly, but do not abandon a sound direction because of normal short-term variation. The objective is a dependable source of visibility and demand that supports the wider business.